Alexandra Roulet and Philippe Aghion explain how consumers' green conscience can foster clean innovation and provide tips for how companies can reach green goals in a highly competitive market.

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25 April 2024

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INSEAD Knowledge

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https://knowledge.insead.edu/economics-finance/consumers-green-conscience-fosters-clean-innovation

This Blog is published under the centre's Growth programme, Green Transition programme.

This publication comes under the following theme: Innovation drivers, Clean growth