Results

Blog

INSEAD Knowledge:

Consumers' green conscience fosters clean innovation

Alexandra Roulet and Philippe Aghion explain how consumers' green conscience can foster clean innovation and provide tips for how companies can reach green goals in a highly competitive market....Read more...

CEP discussion paper

Environmental preferences and technological choices: is market competition clean or dirty?

We investigate the effects of consumers' environmental concerns and market competition on firms' decisions to innovate in 'clean' technologies. Agents care about their consumption and environmental footprint; firms pursu...Read more...