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Brexit shows how firms react when restrictions are placed on the way they reach customers

Holger Breinlich and Martina Magli


Brexit changed how British firms could sell services in the European Union. By studying how companies reacted, Holger Breinlich and Martina Magli show that many implemented workarounds, such as setting up affiliates abroad, but that those new models came at the expense of jobs in at home.


17 June 2026


LSE Business Review


https://blogs.lse.ac.uk/businessreview/2026/06/17/brexit10-brexit-shows-how-firms-react-when-restrictions-are-placed-on-the-way-they-reach-customers/

This Blog is published under the centre's Trade programme.

This publication comes under the following theme: Brexit