New Scientist:
New Apollo programme wants moonshot budget to boost renewables
2 June 2015
''The challenge is as big as putting a man on the moon,'' says Richard Layard of the London School of Economics, one of the founders of the programme along with other prominent scientists, economists and industrialists. ''It took £15 billion a year over 10 years to get a man on the moon, and we're suggesting that's the absolute minimum needed globally per year to crack this problem.''
This article was published by the New Scientist on June 2, 2015
Link to article here
Related links
'Global Apollo Programme to Combat Climate Change' - details here
Richard Layard webpage
Wellbeing Programme webpage