Sequential exporting: how firms break into foreign markets
Many countries are looking to their export sectors as a source of future growth, but how do domestic companies make a success of selling their output abroad? Research by Emanuel Ornelas and colleagues finds evidence of 'sequential exporting' - firms experimenting in nearby foreign markets before seeking to become big exporters.
16 February 2012 Paper Number CEPCP364
This CentrePiece article is published under the centre's Trade programme.
This publication comes under the following theme: Global firms