Skip to main content

Alberto Prati.

Alberto Prati


Expertise: behavioral and experimental economics, economics of wellbeing


Alberto Prati is an assistant professor in economics at the University College London, where he teaches economic psychology. He also serves as a research fellow of the Wellbeing Research Centre, University of Oxford, and as an associate of the Centre for Economic Performance, LSE.

Current areas of research include:

  • Wellbeing measurement: subjective wellbeing, life satisfaction, measurement error, emotions.
  • Memory and temporality: recall biases; motivated memory; time preferences; learning.
  • Beliefs and judgments: motivational biases, cognitive biases, noise, beliefs polarization.
  • Sustainability: climate action, economic inequality, food consumption.