Monday 03 March 2025 12:00 - 13:30

This event is both online and in person

SAL 1.04, 1st Floor Conference Room, Sir Arthur Lewis Building, LSE, 32 Lincoln's Inn Fields, London WC2A 3PH

About this event

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core beliefs? To answer these questions, we analyze international movie data and local tales using machine learning to measure a plot’s similarity to traditional motifs. Globally, films mirroring local folklore get wider screenings and earn more. Across US markets, movies matching ancestral stories attract more interest. Finally, films endorsing risk-taking, vengeance-seeking, and traditional gender roles outperform across markets holding similar historical and contemporary norms. Choosing to watch modern adaptations of stories passed down from our ancestors on the big screen reinforces cultural identity

Participants are expected to adhere to the CEP Events Code of Conduct.

Directions

This event will take place in SAL 1.04, 1st Floor Conference Room, Sir Arthur Lewis Building, LSE, 32 Lincoln's Inn Fields, London WC2A 3PH.

This series is part of the CEP's Labour Markets programme.