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Expert Comment: The firms racing to replace people with AI will be the first to fall

Jan-Emmanuel De Neve


Jan-Emmanuel De Neve, Professor of Economics and Behavioural Science at Oxford's Sa??d Business School and CEP Associate, argues that companies racing to replace staff with AI risk hollowing out their own future.


30 April 2026


University of Oxford


https://www.ox.ac.uk/news/2026-04-30-expert-comment-the-firms-racing-to-replace-people-with-ai-will-be-the-first-to-fall