How should UK exporters react to the tariffs imposed by President Trump? Some manufacturers may decide to increase production in the US, but those with loyal US consumers who are relatively insensitive to price changes may prefer to stay in the UK. In any case, Catherine Thomas writes that firms' first step to managing the damage to their bottom line is finding the right initial price response.

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16 April 2025

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LSE Business Review

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https://blogs.lse.ac.uk/businessreview/2025/04/16/how-the-trump-tariffs-affect-uk-firms-1/

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