LSE Business Review blog:
Does social media foster polarisation? A close look at the handle @realdonaldtrump
16 February 2018
Extreme polarisation is not persistent over time; people are more likely to react to specific events or news, writes Maria Molina-Domene. Social media facilitates communication and an appealing question is whether citizens use it to endorse or criticize the government. I investigate individuals’ potential polarisation about President Trump, as reflected in his personal Twitter account. In this context, polarisation relates to expressing positive or negative judgements through social media.