CIO.com:
Understanding Google's alphabet structure (I think, alpha bet
13 August 2015
Stanford economics professor Nicholas A. Bloom explains how Alphabet will make investors comfortable: ''There are two benefits of the new structure. One is visibility, in that with the split it makes it easier to model the main search business from the distracting moonshots. The second benefit is it contains the moonshots, because as separate businesses it is much harder to fund them under the radar''.
This article was published online by CIO.com on August 13, 2015
Link to article here
Related links
Nick Bloom webpage
Productivity and Innovation Programme webpage