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The cousin marriage tradition and how it affects business performance in Africa

Saul Estrin, Tomasz Mickiewicz and Peng Zhang


In our new study, published in the Strategic Entrepreneurship Journal, we explore how a specific pre-colonial family institution - the tradition of cousin marriage - and the subsequent shocks of colonisation jointly impact the performance of contemporary informal firms.


1 July 2025


Strategic Management Society


https://www.strategicmanagement.net/publications-resources/strategic-management-explorer/the-cousin-marriage-tradition-and-how-it-affects-business-performance-in-africa/

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