The cousin marriage tradition and how it affects business performance in Africa
Saul Estrin, Tomasz Mickiewicz and Peng Zhang
In our new study, published in the Strategic Entrepreneurship Journal, we explore how a specific pre-colonial family institution - the tradition of cousin marriage - and the subsequent shocks of colonisation jointly impact the performance of contemporary informal firms.
1 July 2025
Strategic Management Society
https://www.strategicmanagement.net/publications-resources/strategic-management-explorer/the-cousin-marriage-tradition-and-how-it-affects-business-performance-in-africa/
This Blog is published under the centre's Growth programme.